Headquarters: Berlin
URL: https://jobs.sofatutor.com/

Design and run A/B tests that directly impact subscription growth for one of Europe's leading EdTech platforms – 1M+ users, real experiments, measurable results.

We’re looking for a Conversion Rate Optimization (CRO) Specialist (gn) to join our Product Growth Team and help drive one of sofatutor’s most important goals: turning more parents into customers who trust us to support their children’s learning journey. In this role, your work will have a direct and measurable impact on the company’s success. By designing and running smart, strategic A/B tests, you’ll help increase user acquisition, activation, and retention across our subscription-based learning products. You’ll collaborate closely with designers, developers, data analysts, and senior leadership to uncover high-potential growth opportunities and turn insights into real results.

 100% remote (EMEA) | ⏳ 32-40h/week

Your Tasks:

• Define and implement growth experiments across the funnel — from hypothesis to launch and evaluation.

• Maintain a clear pipeline of experiments based on impact, effort, and learning value.

• Collaborate closely with design, engineering, and key stakeholders to translate testing concepts into high-quality experiments.

• Leverage analytics, user research, competitor insights, and best practices to identify opportunities and build strong hypotheses.

• Share experiment results, insights, and learnings transparently with the team and stakeholders to drive alignment and continuous improvement.

What you bring to the table:

• A minimum of 2 – 4+ years of experience in conversion rate optimization (CRO), website optimization, or growth-focused roles.

• A strong track record of designing and executing experiments that resulted in measurable business outcomes (e.g., increased conversion rates, revenue uplift).

• Experience working in high-velocity testing environments and a drive to continuously improve experimentation speed without sacrificing quality or learning value.

• Advanced analytical capabilities with hands-on experience interpreting quantitative data from platforms such as GA4, Amplitude, or Power BI.

• Strong conceptual thinking, with the ability to structure and prioritize experiments around strategic growth objectives.

• Proficiency in Figma or equivalent design tool is essential, with the ability to independently produce high-fidelity, multi-variant test concepts.

• Excellent communication skills in English, with the ability to present insights and strategies clearly to stakeholders across functions and seniority levels.

• Experience with A/B testing tools (e.g., Convert) and familiarity with complementary insight tools (e.g., Hotjar).

• Preferred qualifications (not required): German language skills to better understand customer needs in DACH markets.

What we offer:

•  Flexible Work: Flexible hours, remote-first, up to 180 days/year from EU if not located in Germany

•  Team Events: Regular meetups – online and in Berlin.

•  Extra Time Off: 2 paid volunteering days + Dec 24 & 31 off
  

At sofatutor, we are committed to continuously developing an inclusive work environment that supports your growth - regardless of gender, marital status, sexual orientation, religious beliefs, age, disability, education, or ethnicity. We’d love for you to join us in shaping this together!

To apply: https://weworkremotely.com/remote-jobs/sofatutor-gmbh-cro-specialist-all-genders

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!
  
  

Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.

The Role

We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.

Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.

What You Are Going To Do

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
• Report on digital performance weekly and bring a clear point of view on what to prioritise next
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
  
  

What You Need To Have

• Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
• Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
• Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
• Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
• High autonomy — you know what to look at next without being told
  
  

It would be great if you also have:

• Experience marketing a technical, developer-adjacent, or open-source product
• Familiarity with the Home Assistant ecosystem or smart home space
• Experience working in a small, remote-first team where you own a function end-to-end
  
  

What we offer You

Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.

Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

• Five weeks (twenty-five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
• A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
• An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
• An annual education budget to help you grow and stay on top of your game.
• A yearly performance bonus based on company performance.
• A 50% contribution to your internet connection fee at your home workspace.
• One day every two weeks to work on your personal projects.
  
  

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:

• Spain: 73.000 EUR
• Portugal: 64.700 EUR
• Italy: 67.100 EUR
• UK: 81.400 GBP
• Greece: 58.400 EUR
• Hungary: 25.700.000 HUF
• Poland: 370.000 PLN
• Romania: 444.000 RON
• Other countries: Compensation can be discussed during the first interview.
  
  

These figures may be adjusted based on experience, qualifications, and work hours.

About Us

Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.

Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.

The recruitment process

• Apply for the role
• Our team will review your application with the hiring manager
• Screening
• Take home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!