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Who we are

Hi there 👋 We’re Ethena, compliance training that customizes itself to you. Ethena combines top-rated training content with intelligent AI that builds and adapts training to reflect your company’s unique brand, roles, policies, and risks, so it feels like your team, whether that’s hard hats or virtual meetings. From auto-assigning courses based on HRIS data to transforming your policies into interactive training in minutes, Ethena helps People, Legal, and Compliance teams launch in days (not months) and cut learner seat time by up to 60% with adaptive learning paths. Ethena supports 1M+ learners across 2,000+ organizations, with a 93% learner approval rating and 96% customer renewal rate. Over the past several years, we’ve delivered consistent, durable growth, including 120%+ net dollar retention, 95%+ gross dollar retention, and strong enterprise expansion across industries. Ethena has become a go-to compliance partner for modern, global organizations.

Beyond training, Ethena unifies core compliance tools, Hotline & Case Management, Policy Bot, and Phishing Simulator, into a single platform, with built-in audit trails and compliance controls teams can trust.

Trusted by teams at companies like Genesco, Asana, Pinterest, and Synaptics, it’s a great time to join us.

How we work

We’re a team that values diversity in all its forms and loves adding new perspectives. We ask thoughtful questions, challenge assumptions, and build with empathy, for customers and for each other. We care about craft, we love feedback, and we take ownership. We also embrace humor (yes, the puns are real), because doing serious work doesn’t have to feel so serious.

Our workforce is fully remote, and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.

Who We’re Looking For

At Ethena, we’re an AI platform that’s revolutionizing the Compliance space. Our product and engineering teams ship fast— really fast. Build cycles are shrinking, product offerings are expanding, and our roadmap evolves to meet the needs of a changing workplace.

That’s where you come in.

We’re looking for a Head of Product Marketing to serve as the vital bridge between our Product team and the rest of the world. Reporting directly to our Chief Technology Officer, you will be the chief storyteller, positioning strategist, and launch maestro for everything we build. Our buyers are compliance, HR, and legal leaders. Your job is to turn what we build into a story they get in seconds. You’ll spend real time with those buyers every week, on demo calls, in customer conversations, and on webinars. Then you’ll bring what you hear straight back to the Product team so it shapes what we build next.

You aren’t just here to manage project boards or oversee strategy from a distance—you’re a hands-on builder who gets excited about translating complex product features into simple, buyer-first, value-driven narratives, crisp pricing strategies, and customer-facing launch campaigns.

What You’ll Do

1. Own Positioning, Messaging & Packaging

• Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike. That means knowing what keeps a compliance leader up at night, how they describe their own problems, and how much technical detail they actually want (usually less than you’d think). You’ll build that understanding firsthand, from the calls you’re on.

• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.

• Tell the “Why”: Go beyond the “what” and “when” of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market. Every story starts with the buyer’s problem, how they work today, and the outcome they get before it gets to how the feature works.

2. Be on the frontlines with buyers

• Help drive exceptional sales calls: Join demo and discovery calls to help showcase our latest features and upcoming product launches. You’ll create working prototypes to make upcoming releases come to life for buyers even before they’re live.

• Partner on Customer-Facing Marketing initiatives: Host product webinars, showcase new features, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies.

3. Act as the connective tissue between Product and GTM

• Share learnings with Product: Capture what lands on demo calls, what confuses buyers, which objections keep coming up, and what they ask for that we don’t have yet. You’ll synthesize and share these learnings with the Product team to help shape the roadmap and positioning.
• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production. Then translate it into concise, easy-to-understand language for buyers and internal teams who’ll never read a technical spec.

4. Drive Launches & Hands-On Execution

• End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped.

• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of “vibe coding” to prototype web pages, interactive tools, or automated workflows on the fly. Every asset looks and sounds polished: good lighting, clean audio, tight edits.

• Enable the Commercial Team: Run enablement sessions, record Loom walkthroughs, and write Slack launch updates that Sales and CS can absorb in two minutes and repeat to a customer with confidence.

What you’ll bring

• Exceptional, Concise Communicator: You get to the point. Whether it’s a five-minute Loom, a Slack update, a live webinar, or an answer to a tough question, you’re clear, structured, and brief. You read your audience and pitch the message at their level.

• Customer-Obsessed: You’d rather hear it from a customer than read it in a report. You’re energized by live calls, comfortable presenting to buyers, and quick to spot patterns across conversations.

• Experience Marketing to Non-Technical Buyers: You’ve marketed to business buyers (compliance, HR, legal, finance, or similar) who need you to bring the story up to their level. If most of your background is with technical buyers like IT, security, or developers, show us how you’ve adapted for a non-technical audience.

• Proven SaaS Product Marketing Background: You’ve taken complex B2B SaaS products and features to market successfully by making them simple for the people buying them.

• AI-Forward Mindset & ‘Vibe Coding’ Aptitude: You natively incorporate AI into your workflow to scale your speed and output. Whether it’s using AI for messaging variations, building automation workflows, or ‘vibe coding’ quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster.

• Scrappy, High-Velocity Execution: You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesn’t freeze you; it energizes you.

• Sense of Humor & Curiosity: Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must.

$180,000 - $230,000 a year

At Ethena, we’re committed to fair and equitable compensation. We carefully evaluate each candidate’s skills and qualifications to provide our best possible offer upfront. Our no-negotiation policy ensures that our first offer is always our best offer, promoting pay equity throughout our organization.

Physical Demands

This is sedentary work that primarily involves sitting/standing in a home office environment.

Location

Ethena is a remote-first organization and is currently hiring candidates based in the United States.

We are not currently offering employer visa sponsorship for this role.

AI Usage in Interviews:

We’re big fans of AI and use it heavily in our day-to-day work. That said, to ensure fairness and accurate skill assessment, we do not allow the use of AI tools (including note takers, transcription tools, or recordings) during interviews. If you have questions or need accommodations, we’re happy to chat — just let us know.

Benefits

The benefits offered for this position can be found here. We provide unlimited PTO.

How to Apply

Applications for this position will be accepted via our job board. Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway, and give us both the chance to find out. We welcome you to read more about our approach to job descriptions by our Chief People Officer, Melanie Naranjo. Curious to know what it’s like to interview with us? Read more here.

Ethena is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. Ethena does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others.

Disclaimer: The salary, other compensation, and benefits information are accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Our Purpose

At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.

About Us

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.

Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.

What Are We Looking For?

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

As a Director, Marketing AI & GTM Automation, you will be tasked with building and leading a marketing-led team that owns how AI and automation are applied across the go-to-market motion. you will set the AI strategy for marketing’s GTM work, decide which use cases get built and in what order, ship the systems that transform how teams execute, and run those systems as durable, measured infrastructure. this role owns the full arc of strategy, implementation, and run-the-business work, partnering daily with demand generation, PLG, SDR, product marketing, brand, and marketing operations, as well as revenue operations, revenue technology, sales, IT/security, and legal..

What Will You Do?

Primary responsibilities include:

• AI use-case roadmap: Maintain a prioritized, revenue-linked backlog of AI and automation use cases across the GTM funnel. Translate operational friction (“our lead response is too slow,” “campaign QA is manual”) into scoped, sequenced initiatives with defined success metrics, rather than chasing tool novelty.
• Governance and trust: Own the marketing-specific guardrails for AI, including what systems are permitted to do on the brand’s behalf, what data they can access, which outputs require human review, and how everything is logged and audited. Coordinate with legal, security, and compliance on policy and risk.
• The marketing technology stack and its AI layer: Own the architecture, integration layer, and roadmap for the marketing tech stack (marketing automation, CDP, orchestration, analytics, and the marketing side of CRM) and the AI layer that now sits across it. Partner with revenue technology and sales-systems owners where workflows cross team lines, rather than absorbing their scope. Manage vendor selection, contracts, and consolidation; prevent tool sprawl.
• Implementation and delivery: Set standards for how AI agents and agentic workflows are designed, built, evaluated, and deployed. Own the evaluation discipline, including output quality scoring, benchmarking, and regression testing, so that “it works” is measured, not asserted.
• Enablement and adoption: Build the skill libraries, prompt libraries, training, and coaching motion that get the broader marketing org self-sufficient. Adoption is a first-class deliverable, not an afterthought.
• Team and craft: Hire, develop, and lead a small team of specialists (GTM engineers, a marketing technology/ops lead, an enablement/governance lead). Set the technical bar, run the operating cadence, and create the career paths that keep scarce talent.
• Measurement: Define and report the metrics that prove the function’s value, including cycle-time reduction, output quality, cost-to-serve, and pipeline and revenue influence, to the CMO and cross-functional leadership.

What Skills and Knowledge Will You Bring?

Ideal candidates will have:

• 8+ years across marketing/GTM operations, marketing technology, growth, or a related function, with meaningful time owning systems that directly touched pipeline or revenue
• 3+ years leading and developing people, ideally a mix of technical and operational talent
• Demonstrated ownership of a modern GTM/marketing tech stack, including Salesforce, Marketo, CDP platforms (Segment, Tealium, mParticle, Adobe Real-Time CDP), and analytics/orchestration tools (Snowflake, Looker, Tableau, Adobe Experience Platform)
• Hands-on fluency with how AI is built into GTM work today, including agent frameworks (LangChain, CrewAI, LlamaIndex), LLM platforms (Claude, OpenAI, Gemini), evaluation/observability tools (LangSmith, Braintrust), and human-in-the-loop review and prompt architecture practices
• A track record of translating strategy into shipped systems, and of driving adoption across teams you don’t directly manage
• Strong cross-functional judgment, comfortable partnering with legal, security, sales, and product to ship safely
• Preferred: Experience standing up or scaling an AI/automation function inside a larger marketing or broader GTM organization
• Preferred: Familiarity with agent frameworks, orchestration platforms (e.g., n8n, Make), APIs/MCP integrations, and lightweight scripting (SQL, Python, or JavaScript), enough to be dangerous, not necessarily to build production code yourself
• Preferred: B2B / enterprise SaaS background
• Preferred: Experience building measurement and governance frameworks for AI in a regulated or brand-sensitive environment

Why SentinelOne?

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

Equity & Rewards

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)

Time Off & Wellbeing

• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave

Insurance & Financial Security

• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance

Work Perks & Flexibility

• Home office allowance
• Mobile phone reimbursement

Wellness & Lifestyle

• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement

This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply.  If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.

Base Salary Range

$180,000—$270,000 USD

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.

Proof is the world’s first identity-assured transaction management platform and we are on a mission to digitize trust for all of life’s most critical transactions. Developed by the same market...

Proof is the world’s first identity-assured transaction management platform and we are on a mission to digitize trust for all of life’s most critical transactions. Developed by the same market...

At Trustpilot, we’re on an incredible journey. We’re a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world’s largest open customer review platform, and while we’ve come a long way, there’s still so much exciting work to do. Come join us at the heart of trust!

Our People Team strategy is bold, clear and meaningful: we’re becoming a Destination Employer. We want people to think “that’s where I want to work one day!” before joining Trustpilot; to feel proud and privileged and proud to be a Trustie during their time with us; and, when they move on, to look back at their time here as some of the very best years of their career. At the heart of this is a distinct focus on people experience — driven by a shared understanding of our purpose, our vision, mission and strategy, and the day-to-day things that matter.

Internal Communication plays a critical role in making that happen. It is about making sure our people know what’s happening, understand why it matters, and feel connected to where we’re going - without adding to the noise.

As Head of Internal Communication, you’ll own how Trustpilot communicates within itself. This is a senior individual contributor role with broad influence across the organisation, where you’ll shape the channels, tools and guidance that help information flow effectively across the organisation, while partnering closely with leaders and teams on the moments that need thoughtful, strategic communication. Whether it’s helping a leader land a difficult message, supporting a major change programme, or making sure a global team has the information it needs to succeed, you’ll bring clarity, consistency and purpose to how we communicate.

You’ll work alongside our Head of Experience & Events, who owns our company-wide events and milestones. Together you make sure the story we tell as a company is consistent, whether it’s landing in an announcement from leadership, a weekly stand-up or a Friday newsletter. A simple way to think about the split: Experience & Events owns the things that happen in a similar way on a predictable rhythm — the all-hands and Friday recap newsletter every week, the strategy update every quarter, the recognition event every year. Internal Communication owns the work that changes shape depending on what the business needs — a deep partnership with a leadership team on how best to tell their story, a channel to fix, a key People initiative to launch or a major change programme to get right.

What you’ll be doing:

Strategic partnering

• Act as a hands-on, embedded communication partner to the parts of the business that need it most — today, that’s our largest function, Commercial, as well as key People programmes, such as  end-of-year and promotions cycles, given the organisation-wide impact they have. This list will evolve as the business does, so you’ll bring judgement about where to lean in next. Right now, for example, that means supporting our Commercial colleagues with the design and delivery of a fit-for-purpose communication ecosystem — including their global and regional all-hands and kick-offs, how and where leadership makes announcements, and making sure this 450-person, customer-facing team has the operational information it needs to sell with confidence.
• Partner with our executive and senior leadership teams on communication planning and messaging for major strategic initiatives, organisational change, and business transformation — helping everyone understand the bigger picture: what we’re focusing on, why it matters, and how it might affect them.

Channels & tooling

• Own the structure of how we communicate — our Slack channel architecture, and intranet to our digital screens — making sure the system works well, even if you’re not writing every piece of content that lives within it.
• Own and run the all-company announcement calendar, so important messages get the airtime they deserve and nothing important gets buried or clashes with something else.

Guidance & enablement

• Own how we build communication capability across Trustpilot, so people and teams are equipped and confident to communicate well themselves — the mix of guides, training, AI-enabled tools, or anything else you use to get there is yours to shape.
• Make it easy for our ~220 leaders to communicate brilliantly — giving them the guidance, templates and confidence to lead their teams through change, strategy and everyday updates.

Who you are:

• Significant experience in internal communication, employee engagement or a related field, with a strong track record of operating at a strategic level
• A trusted and credible partner who can build relationships quickly, influence senior stakeholders and work effectively with people across all levels and areas of the business.
• Comfortable with ambiguity — our priority partners today are Commercial, People and organisational change, but you’ll need the judgement and fluidity to flex as the business evolves
• A strategic thinker who can also roll up your sleeves and get things done - equally comfortable shaping a communication strategy and getting into the details of how it lands.
• A confident communicator, storyteller and facilitator, with the ability to bring simplicity to complexity, turn complicated briefs into clear and compelling communication, and bring people with you — whether working with senior leaders, facilitating a company-wide session or helping a leader prepare for a difficult conversation.
• Highly organised and detail-oriented, while retaining a clear view of the bigger picture and maintaining a strong bias for action.
• Data- and insight-driven, with the ability to use feedback, engagement data and communication metrics to understand impact and continuously improve.
• Creative and curious, with an appetite for experimenting with new channels, formats, technology and AI-enabled ways of working.

Good to know:

• Occasional travel will be required as part of this role, usually within Europe, but possibly to New York.
• We operate a flexible hybrid working model. This role is a Flex-Trustie position, with an expectation of two days per week in the office.

What’s in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• Private Medical Insurance
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24⁄7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don’t meet all the requirements, we’d still really like to hear from you!

#LI-Hybrid #LI-RS1

About us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 350 million reviews and 60 million monthly active users across the globe, with 149 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 1000 employees and we’re headquartered in Copenhagen, with operations in  Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

If you have a disability and would like to discuss any adjustments you might need either in submitting your application, or to the recruitment process more generally, please let us know by contacting our Talent Acquisition Team (talent.acquisition@trustpilot.com) quoting the role you wish to apply for.

At Trustpilot, we’re on an incredible journey. We’re a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world’s largest open customer review platform, and while we’ve come a long way, there’s still so much exciting work to do. Come join us at the heart of trust!

Our People Team strategy is bold, clear and meaningful: we’re becoming a Destination Employer. We want people to think “that’s where I want to work one day!” before joining Trustpilot; to feel proud and privileged and proud to be a Trustie during their time with us; and, when they move on, to look back at their time here as some of the very best years of their career. At the heart of this is a distinct focus on people experience — driven by a shared understanding of our purpose, our vision, mission and strategy, and the day-to-day things that matter.

Internal Communication plays a critical role in making that happen. It is about making sure our people know what’s happening, understand why it matters, and feel connected to where we’re going - without adding to the noise.

As Head of Internal Communication, you’ll own how Trustpilot communicates within itself. This is a senior individual contributor role with broad influence across the organisation, where you’ll shape the channels, tools and guidance that help information flow effectively across the organisation, while partnering closely with leaders and teams on the moments that need thoughtful, strategic communication. Whether it’s helping a leader land a difficult message, supporting a major change programme, or making sure a global team has the information it needs to succeed, you’ll bring clarity, consistency and purpose to how we communicate.

You’ll work alongside our Head of Experience & Events, who owns our company-wide events and milestones. Together you make sure the story we tell as a company is consistent, whether it’s landing in an announcement from leadership, a weekly stand-up or a Friday newsletter. A simple way to think about the split: Experience & Events owns the things that happen in a similar way on a predictable rhythm — the all-hands and Friday recap newsletter every week, the strategy update every quarter, the recognition event every year. Internal Communication owns the work that changes shape depending on what the business needs — a deep partnership with a leadership team on how best to tell their story, a channel to fix, a key People initiative to launch or a major change programme to get right.

What you’ll be doing:

Strategic partnering

• Act as a hands-on, embedded communication partner to the parts of the business that need it most — today, that’s our largest function, Commercial, as well as key People programmes, such as  end-of-year and promotions cycles, given the organisation-wide impact they have. This list will evolve as the business does, so you’ll bring judgement about where to lean in next. Right now, for example, that means supporting our Commercial colleagues with the design and delivery of a fit-for-purpose communication ecosystem — including their global and regional all-hands and kick-offs, how and where leadership makes announcements, and making sure this 450-person, customer-facing team has the operational information it needs to sell with confidence.
• Partner with our executive and senior leadership teams on communication planning and messaging for major strategic initiatives, organisational change, and business transformation — helping everyone understand the bigger picture: what we’re focusing on, why it matters, and how it might affect them.

Channels & tooling

• Own the structure of how we communicate — our Slack channel architecture, and intranet to our digital screens — making sure the system works well, even if you’re not writing every piece of content that lives within it.
• Own and run the all-company announcement calendar, so important messages get the airtime they deserve and nothing important gets buried or clashes with something else.

Guidance & enablement

• Own how we build communication capability across Trustpilot, so people and teams are equipped and confident to communicate well themselves — the mix of guides, training, AI-enabled tools, or anything else you use to get there is yours to shape.
• Make it easy for our ~220 leaders to communicate brilliantly — giving them the guidance, templates and confidence to lead their teams through change, strategy and everyday updates.

Who you are:

• Significant experience in internal communication, employee engagement or a related field, with a strong track record of operating at a strategic level
• A trusted and credible partner who can build relationships quickly, influence senior stakeholders and work effectively with people across all levels and areas of the business.
• Comfortable with ambiguity — our priority partners today are Commercial, People and organisational change, but you’ll need the judgement and fluidity to flex as the business evolves
• A strategic thinker who can also roll up your sleeves and get things done - equally comfortable shaping a communication strategy and getting into the details of how it lands.
• A confident communicator, storyteller and facilitator, with the ability to bring simplicity to complexity, turn complicated briefs into clear and compelling communication, and bring people with you — whether working with senior leaders, facilitating a company-wide session or helping a leader prepare for a difficult conversation.
• Highly organised and detail-oriented, while retaining a clear view of the bigger picture and maintaining a strong bias for action.
• Data- and insight-driven, with the ability to use feedback, engagement data and communication metrics to understand impact and continuously improve.
• Creative and curious, with an appetite for experimenting with new channels, formats, technology and AI-enabled ways of working.

Good to know:

• Occasional travel will be required as part of this role, usually within Europe, but possibly to New York.
• We operate a flexible hybrid working model. This role is a Flex-Trustie position, with an expectation of two days per week in the office.

What’s in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• Private Medical Insurance
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24⁄7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle-to-work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don’t meet all the requirements, we’d still really like to hear from you!

#LI-Hybrid #LI-RS1

About us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 350 million reviews and 60 million monthly active users across the globe, with 149 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 1000 employees and we’re headquartered in Copenhagen, with operations in  Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

If you have a disability and would like to discuss any adjustments you might need either in submitting your application, or to the recruitment process more generally, please let us know by contacting our Talent Acquisition Team (talent.acquisition@trustpilot.com) quoting the role you wish to apply for.

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Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit has a flexible workforce! If you happen to live close to one of our physical office locations, our doors are open for you to come into the office as often as you’d like. Don’t live near one of our offices? No worries: You can apply to work remotely in any country in which we have a physical presence.

About the Team

The Community Product Marketing team takes policies and products to market with our core audience in a way that builds trust, drives adoption, and strengthens the platform’s ecosystem through disciplined, insight-driven, and empathetic execution.

Within this team, the Staff Community PMM, Trust and Safety will lead product marketing for experiences that help protect redditors and strengthen trust in Reddit. You will help people understand how safety products work, what changes mean for their communities, and how to use the tools available to them.

About the Role

As Staff Community PMM, Trust and Safety, you’ll own inbound and outbound product marketing for safety and platform integrity products. You will bring deep Trust and Safety expertise to product planning and go-to-market execution, turning complex technical capabilities into clear, credible narratives for people on and off Reddit. In this individual contributor role, you will partner closely with Product, Safety, Policy, Community, and Communications teams to launch products, drive adoption, and build understanding of Reddit’s approach to protecting authentic participation.

What you’ll do:

• Product and Audience Insights: Use research, community feedback, data, and market insights to identify redditor and moderator needs. Translate these insights into audience segments, product recommendations, and go-to-market priorities.
• Go-to-Market Strategy: Own positioning, messaging, launch goals, and activation plans for Trust and Safety products. Tailor strategies to the needs of different communities and audiences, from early testing through broader rollout.
• Trust and Safety Storytelling: Explain how products address issues such as spam, coordinated manipulation, and harmful behavior. Communicate benefits, limitations, and trade-offs clearly, with care for community trust and the information needed to keep defenses effective.
• Launch Execution: Lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns. Align partners on readiness, timing, and messaging, and adapt plans as products evolve.
• Community Education and Adoption: Create resources that help redditors and moderators understand safety changes and use relevant tools. Explain how platform protections and community moderation work together, and bring community questions and feedback into product planning.
• Cross-Functional Partnership: Serve as the product marketing partner to Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications. Build alignment across teams and provide clear recommendations on sensitive launches.
• Measurement and Iteration: Define and track measures of audience understanding, product adoption, and campaign effectiveness. Use results and community feedback to improve messaging, launch plans, and future product direction.

Who you are:

• 12+ years of experience in product marketing with demonstrated ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences
• Deep subject matter expertise in Trust and Safety on social or user-generated content platforms, backed by direct experience bringing safety or integrity products to users and communicating highly sensitive topics
• Strong research and data analysis skills, with experience using qualitative and quantitative insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes.
• Proven ability to influence product strategy and lead complex launches with technical and non-technical partners. Strong communication and interpersonal skills, including the ability to navigate disagreement and align stakeholders.
• Understanding of online community dynamics, moderator roles, and the relationship between platform safety and community governance.
• Experience managing multiple product workstreams, making decisions in ambiguity, and adapting to changing priorities while maintaining quality and attention to detail.

Preferred Qualifications

• Deep familiarity with Reddit’s ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools.
• Experience launching new products from concept to market, including beta testing and phased rollouts with active community participation.
• Experience navigating high-growth, highly ambiguous tech environments.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$194,600—$272,400 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Description

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products— Eureka Math and Eureka Math², Wit & Wisdom, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

Reporting to the Vice President, Corporate Communications, the Director, Enterprise Communicationswill act as a senior leader responsible for the strategy, execution, and continuous evolution of Great Minds’ internal communications and employer brand functions. Internally, this role will shape how the organization communicates at an enterprise level, ensuring employees are informed, connected to strategy and values, and inspired by the mission and impact that drive Great Minds’ work. Externally, this role will curate, monitor, and disseminate content that tells the story of Great Minds’ mission, culture and values to support recruiting, retention, and sales. The Director will serve as the company’s chief architect of enterprise communication, setting the vision for how the company reaches, engages, and retains a dispersed, impact-driven workforce; positioning Great Minds as an employer of choice; and ensuring internal stories reach external audiences where they can reinforce our brand and reputation.

Responsibilities

• Strategic Leadership and Team Management:

  • Lead and develop the Internal Communications function, providing strategic direction, coaching, and clear accountability for goals and quality standards.

  • Set the enterprise communications vision and annual strategy, ensuring alignment with organizational priorities, culture, and the 2030 student outcomes commitment.

  • Serve as a senior strategic advisor to executive leadership and the VP, Corporate Communications, translating organizational priorities into communications approaches that build clarity, trust, and engagement.

  • Partner deeply across functions to drive alignment, inform communications, and source stories—including HR and Strategy to convey operating values and organizational direction; Research, Product, Sales, and Customer Success to surface impact data and field stories that connect employees to the difference Great Minds makes for students and educators; and Brand, Marketing, and Legal to ensure consistency, accuracy, and voice across all enterprise communications.

• Enterprise Communications:

  • Own the enterprise-wide internal communications framework—including editorial calendar, governance, channel strategy, and content standards—that keeps employees informed and connected to what matters most.

  • Lead communications for high-stakes, organization-wide moments: executive announcements, leadership transitions, strategic initiatives, transformation efforts, and town halls.

  • Ensure employees have consistent access to need-to-know operational information while also deepening their connection to Great Minds’ strategy, culture, values, and impact.

  • Build and steward a center of excellence model, equipping communications liaisons and cross-functional partners with tools, frameworks, and best practices to strengthen the quality of communications across the organization.

  • Build and operate an employee storytelling engine—partnering with teams that include Product, Research, Sales, and Customer Success to identify, develop, and distribute compelling stories of student and educator impact that connect Great Minds employees to the purpose behind their work.

  • Work closely with HR and Strategy to develop communications that actively convey Great Minds’ operating values, culture commitments, and strategic direction—ensuring employees understand not just what the organization is doing, but why it matters and how they contribute.

  • Develop and implement measurement frameworks (KPIs, engagement data, feedback loops) to continuously assess and improve internal communications effectiveness.

  • Lead the embedding of Great Minds’ refreshed enterprise brand across internal channels and communications—partnering with Brand to ensure voice, visual identity, and messaging standards are consistently reflected in all employee-facing content and experiences.

• Platform and Channel Evolution:

  • Partner with IT on Great Minds’ internal communications technology roadmap—evaluating, selecting, and optimizing platforms, tools, and formats to enhance reach, usability, and employee experience.

  • Bring technical fluency to channel strategy decisions, including intranet architecture, email platforms, video tools, and emerging collaboration and communications technologies.

  • Drive adoption and governance of communication platforms, ensuring tools are used effectively and equitably across a distributed workforce.

  • Identify gaps in current channel infrastructure and develop phased recommendations for platform evolution that serve both near-term needs and long-term scalability.

• Employer Brand and Internal Storytelling:

  • Build and lead Great Minds’ employer brand strategy, positioning the organization as a destination for mission-aligned talent and amplifying the employee experience externally.

  • Identify compelling internal stories—from educator impact to employee milestones to culture moments—and develop them into external-facing content in partnership with Media Relations and Brand.

  • Create and sustain an employee storytelling engine that amplifies authentic stories from across the organization to showcase mission impact internally and externally.

  • Collaborate with Media Relations to pitch employee and culture stories to relevant media and talent-focused outlets, expanding the reach of Great Minds’ employer brand.

  • Own Great Minds’ employer reputation strategy—including active management of Glassdoor, LinkedIn employer presence, and other third-party platforms—monitoring sentiment, responding to reviews, and developing proactive strategies to strengthen how the organization is perceived as a place to work.

  • Ensure employer brand messaging is consistent and compelling across internal and external channels, including LinkedIn, Glassdoor, and recruiting materials.

  • Partner with HR and Talent Acquisition to develop communications that support the full employee lifecycle—attraction, onboarding, engagement, and retention.

Requirements

Requirements

• 7+ years of progressive experience in communications or marketing, with demonstrated ownership of enterprise-wide strategy

• 5+ years of management experience

• Experience managing or mentoring direct reports, with a track record of developing talent and building high-functioning teams

• Experience developing or contributing to employer brand strategy, with an understanding of how internal culture stories translate to external reputation

• Demonstrated experience managing employer reputation on platforms such as Glassdoor and LinkedIn, including proactive review strategy, sentiment monitoring, and response frameworks

• Experience building employee or customer storytelling programs that surface and amplify narratives of impact across internal and external channels

• Experience partnering with brand or creative teams to embed refreshed brand identities into internal communications—including voice, visual standards, and messaging frameworks

• Proven ability to advise and influence senior executives, translating complex organizational priorities into compelling, accessible messaging

• Deep expertise in executive communications, change and transformation communications, and large-scale organizational initiatives

• Strong technical knowledge of internal communications platforms and channel ecosystems—including intranets, email platforms, video tools, and collaboration technology—with the ability to evaluate and recommend platform investments

• Exceptional writing, editing, and storytelling skills with the ability to adapt voice and tone across formats, audiences, and channels

• Strong project management skills and the ability to lead multiple complex initiatives

Preferred Qualifications

• Experience in a communications function at an education or mission-driven entity

• Familiarity with media relations related to employer brand and culture storytelling

• Experience building or transforming an internal communications function, including platform migrations or channel strategy overhauls

• Track record of using data and analytics to measure communications effectiveness and drive continuous improvement

Required Education

Bachelor’s degree

Preferred Education

Bachelor’s degree with a focus in Communications, Public Relations, Marketing, Journalism, Business, or a related field

Status

Full-time

Location

Remote

The expected base salary range for this position is $164,000-$180,000, however the offered salarymay be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact security@greatminds.org

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

#LI-Remote

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit has a flexible workforce! If you happen to live close to one of our physical office locations, our doors are open for you to come into the office as often as you’d like. Don’t live near one of our offices? No worries: You can apply to work remotely in any country in which we have a physical presence.

About the Team

The Community Product Marketing team takes policies and products to market with our core audience in a way that builds trust, drives adoption, and strengthens the platform’s ecosystem through disciplined, insight-driven, and empathetic execution.

Within this team, the Staff Community PMM, Trust and Safety will lead product marketing for experiences that help protect redditors and strengthen trust in Reddit. You will help people understand how safety products work, what changes mean for their communities, and how to use the tools available to them.

About the Role

As Staff Community PMM, Trust and Safety, you’ll own inbound and outbound product marketing for safety and platform integrity products. You will bring deep Trust and Safety expertise to product planning and go-to-market execution, turning complex technical capabilities into clear, credible narratives for people on and off Reddit. In this individual contributor role, you will partner closely with Product, Safety, Policy, Community, and Communications teams to launch products, drive adoption, and build understanding of Reddit’s approach to protecting authentic participation.

What you’ll do:

• Product and Audience Insights: Use research, community feedback, data, and market insights to identify redditor and moderator needs. Translate these insights into audience segments, product recommendations, and go-to-market priorities.
• Go-to-Market Strategy: Own positioning, messaging, launch goals, and activation plans for Trust and Safety products. Tailor strategies to the needs of different communities and audiences, from early testing through broader rollout.
• Trust and Safety Storytelling: Explain how products address issues such as spam, coordinated manipulation, and harmful behavior. Communicate benefits, limitations, and trade-offs clearly, with care for community trust and the information needed to keep defenses effective.
• Launch Execution: Lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns. Align partners on readiness, timing, and messaging, and adapt plans as products evolve.
• Community Education and Adoption: Create resources that help redditors and moderators understand safety changes and use relevant tools. Explain how platform protections and community moderation work together, and bring community questions and feedback into product planning.
• Cross-Functional Partnership: Serve as the product marketing partner to Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications. Build alignment across teams and provide clear recommendations on sensitive launches.
• Measurement and Iteration: Define and track measures of audience understanding, product adoption, and campaign effectiveness. Use results and community feedback to improve messaging, launch plans, and future product direction.

Who you are:

• 12+ years of experience in product marketing with demonstrated ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences
• Deep subject matter expertise in Trust and Safety on social or user-generated content platforms, backed by direct experience bringing safety or integrity products to users and communicating highly sensitive topics
• Strong research and data analysis skills, with experience using qualitative and quantitative insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes.
• Proven ability to influence product strategy and lead complex launches with technical and non-technical partners. Strong communication and interpersonal skills, including the ability to navigate disagreement and align stakeholders.
• Understanding of online community dynamics, moderator roles, and the relationship between platform safety and community governance.
• Experience managing multiple product workstreams, making decisions in ambiguity, and adapting to changing priorities while maintaining quality and attention to detail.

Preferred Qualifications

• Deep familiarity with Reddit’s ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools.
• Experience launching new products from concept to market, including beta testing and phased rollouts with active community participation.
• Experience navigating high-growth, highly ambiguous tech environments.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$194,600—$272,400 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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About Pacaso

Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. We’ve reimagined the second home category — pairing a thoughtfully designed co-ownership model with simplified financials, equitable scheduling, and dedicated local property management, so owners get the joy of a true second home without the hassle.

Since launch, Pacaso has facilitated more than $1.2 billion in gross real estate transactions and service fees across 40+ destinations in the U.S., Mexico, and Europe — including Aspen, Lake Tahoe, Napa, Malibu, Palm Springs, Cabo, Paris, London, and most recently Florence, Milan, and Rome. We’ve raised over $300 million in cumulative equity funding, closed the largest real estate Regulation A+ offering of 2025, and reserved the Nasdaq ticker PCSO as we build toward a public listing.

Our work has been featured in The New York Times, The Wall Street Journal, Fortune, Forbes, CNBC, Bloomberg, and others.

Recognition

We’re a Certified Great Place to Work and have been honored for both our culture and our category-defining work:

• No. 5, Forbes America’s Best Startup Employers (2026) — our second consecutive Top 10 ranking
• Newsweek’s America’s Greatest Startup Workplaces (2025)
• Winner, 2025 Inman Best of Proptech Awards — Consumer Experience & Marketplace Innovation
• Fortune & Great Place To Work Best Workplaces in Real Estate (2024)
• Best Workplace in the Bay Area™ (2023)
• LinkedIn Top Startup (2022) · Glassdoor Best Places to Work, #6 (2022)

Pacaso is hiring a Brand and Marketing Creative Principal to bring the brand to life in how it looks, reads and moves, and to build an AI-native creative practice that sets the standard for our category.

The role

Pacaso created the category of co-owned luxury second homes. Our owners come to us for more time in the places they love, with the people they love. The Brand and Marketing Creative Principal makes that feeling visible in everything we put into the world, from the brand and the words to the videos, the photography and every home we bring to market.

This role sits where craft meets technology. You will direct and you will make. You will hold a high bar for taste and pair it with an AI-native way of working that lets a small team create at a pace and level of quality few brands can match. One week you are evolving the design system, the next you are on set for a new home in Cabo, and the week after you are building the workflows that turn a single shoot into a season of content.

You will work closely with our VP of Marketing, our growth team, our founders, partners across the company and our agencies, and you will help make everything we create feel unmistakably Pacaso.

What you will do

Production. Plan and run the shoots: owners in their homes, founders, influencers, celebrities and the destinations themselves. Write the interview questions and conduct the interviews from behind the camera with owners, influencers and well-known guests, then turn the footage into videos, cutdowns, CTV and YouTube spots and social content. Hire and direct the professional camera crews and photographers who shoot for us, working side by side with them on set, from the shot list and casting to scheduling, locations, releases, budgets and the edit. You use AI to assemble finished video assets from footage, stills and generated shots, handling the cut, pacing, motion, music, voice and versions for every format, so a single shoot becomes many assets without waiting on an editor. You keep a shoot library every channel can draw from, and you make one day of shooting go a long way. You build and manage a trusted bench of photographers, editors and designers we can call on when the calendar fills.

Owner stories. Run our owner testimonial program end to end. Find the owners and the right moment, write the brief and the questions, guide the shoot and the edit, and earn each owner’s approval of the final video. Then carry every story across video, stills and written pieces on our channels.

AI as the way you work. AI is not a tool you try. It is deeply embedded in how this role works, every day. Generative image and video are the default for social and performance, where speed and volume matter, and real production is reserved for the hero moments where authenticity earns its cost. You iterate on and build out the AI creative systems we already have in place: the prompt libraries that encode our aesthetic, the agents that turn one brief into tested variations by hook, theme, visual and tone, AI image editing from twilight skies and seasonal fixes to virtual staging, photo-to-video, retouching and resizing, and the workflows that let the rest of the team make on-brand work without waiting for you. You partner with our growth team on the creative pipeline for paid: briefs, formats, testing cadence and what we learn from results, so what wins informs what we make next. You test new tools as they land and retire the ones that do not earn their place. You judge every output. Nothing ships that you would not put your name on.

Every home, in photographs and video. Set the photography and video standard for a collection of homes across dozens of destinations, and keep it. Build and manage a trusted network of professional photographers and videographers in each market, from Paris to Cabo to Park City. Brief and book the shoots, review every edit, and deliver finished photography and editorial home videos on time. Own the shoot calendar against the home launch schedule with Product and Ops. Every home looks distinctly like a Pacaso, wherever it is.

The brand. Pacaso has a strong brand identity. You will partner closely with the VP of Marketing and teams across Pacaso to evolve it and grow it in design and copy, and bring it to life across every marketing touchpoint. You will be the trusted eye on what we put into the world: the owner video, the launch email, the ad, the one-sheet, the deck a founder presents. The brand gets better through the people who shape it together, and you will be one of them.

The taste profile. The taste profile is our living document of who our buyer is and how Pacaso sounds, built together across our teams. You will help shape it with what you see on shoots, what owners say on camera, what wins and loses in creative testing, and how the brand should look and sound as it evolves. It gets better because you are in the room.

Design. Lead design across marketing: launch emails, ads, decks, one-sheets, print and out of home. You care for the marketing design system in Figma, the templates and the visual craft, and you raise the bar on every surface. You art direct when we use partners and you design when we do not.

Partners. Direct the creative work of our social, content and PR partners, so everything they make reads as one brand. Brief them, review them and hold them to the standard. Bring co-branded partner shoots to life, from the concept and talent to the final assets.

Rights, budgets and the archive. Own the asset library, the video library, photo and talent licensing, usage rights and their renewals, and the vendor relationships and production budgets behind every shoot. Boring to describe, expensive to get wrong.

What success looks like

• Owner stories and video assets ship every month, in every format our channels need.
• Every home is photographed to the Pacaso standard and delivered on time.
• Each shoot feeds every channel, and production spend stays on budget.
• Creative moves from brief to live in days, not weeks.
• AI-made creative outperforms what it replaces in testing, and we can show it.
• The design system and templates are used across the team without waiting on you.
• Owners, partners and our own team point to the work as unmistakably Pacaso.

What we are looking for

• Seven or more years in brand, design and creative work, including at least two in a lead role, in-house at a brand people admire, at an agency that serves them, or both.
• A portfolio with real taste. Premium work across identity, digital, print, video and campaigns that you designed or art directed yourself, including a design system you built.

Compensation

• Around $140k with equity (RSU’s)

Why You’ll Love Working Here

We invest in our Crew the way we invest in our homes — thoughtfully, generously, and with care.

• Competitive base salary and meaningful equity — every Crew member shares in what we’re building
• Discretionary time off — take the rest you need, when you need it
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
• 401(k) to help you build long-term security
• Paid parental leave for primary and secondary caregivers
• Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
• Quarterly team gatherings and ongoing learning and development investment

Our Commitment

Pacaso is proud to be an equal opportunity employer. We welcome applicants of every race, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, ability, and background — including veterans and individuals with disabilities. We believe a Crew as diverse as the owners we serve makes Pacaso stronger, and we’re committed to building a workplace where every voice belongs.

Who we are:

Alignable is the largest online network for small business owners, with more than 10 million members across North America. The mission is simple: help small businesses grow through trusted relationships.

Members use Alignable to find out who in their network can help them next. Sometimes that’s a warm introduction, sometimes a referral, sometimes advice from someone who’s been there. It works because it isn’t transactional. Owners help each other, and growth built on trust lasts.

We’re also one of the most AI-forward companies serving small businesses. Allie, Alignable’s AI assistant, is live today for every paid member, helping them find the right people in their network and pick the next step. A version of Allie for free members is next. The growth team works the same way. AI is in the daily work, not a side project.

What you will bring:

Our activation team gets new members started. Our retention team keeps paying members around. This role owns the middle: free members who are active, getting value, and not paying yet. Your job is to spot who’s ready and give them a reason to say yes.

This role is a senior individual contributor. You do the work yourself. Pull the data, form the hypothesis, build the test, read the result, tell the team what happened. Nobody hands you a test plan. You’ll have one upgrade target that’s yours, and you’ll work closely with Activation, Retention, Product, Engineering, and Data to make it all happen.

This is closer to growth engineering than traditional marketing. The tools we have will get you a long way. Where they don’t, you’ll build what’s missing, with an engineer or with AI.

What you will own:

Active member conversion

• Free to paid conversion for active members in the segments you target, against an upgrade target and a known baseline
• Finding the ready-to-buy moments in product usage data, and building the offers, prompts, and paths that turn them into upgrades
• Mapping the path from activated to paid, messy real-world details included, and fixing where it breaks

Allie as a conversion channel

• Defining where Allie conversations with free members should lead to an upgrade, in the app and in the Allie experience
• Partnering with Product on the free version of Allie so it’s built to convert from day one
• Product and Engineering build Allie. You make sure Allie drives upgrades.

What’s free and what’s worth paying for

• Figuring out which features drive upgrades and which belong in the free plan
• Testing offers, paywall moments, and the story about why paying is worth it
• Bringing the evidence to pricing and packaging decisions, which get made with leadership

Tests are how you get there. Upgrades and revenue are how we keep score.

Who thrives at Alignable:

You get restless when a number sits flat. You don’t judge a week by what shipped. You judge it by whether more people paid. When you’re behind, you dig in, find another angle, and keep going until it moves.

This role is NOT for you if:

• You’d rather perfect a plan than ship a test this week
• A missed target feels like someone else’s problem
• Fine results feel like a finish line

What you will bring:

• 5 to 8 years in growth, conversion, lifecycle, or product-led growth
• Personal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it up
• A history of being held to a revenue or conversion target, including at least one time you were behind and closed the gap
• Fluency with product usage data. You turn what you find into testable hypotheses.
• Comfort shipping experiments. You prototype with AI coding tools and work closely with engineers to get changes into production.
• AI in how you work every day: analysis, writing, building, testing
• You run on your own. Give you a target and the context, and you’ll figure out the first move.
• You can tailor a message to a specific audience and make paying feel like the obvious next step
• Experience at a subscription or freemium company where users upgrade on their own

Nice to have:

• Performance marketing, paid acquisition, or social targeting
• Small business customers and imperfect, real-world data
• Startup experience, or something you built from scratch

What success looks like:

• First 30 days: your first tests are live and at least one target segment is moving against its baseline.
• By month 3: upgrade rates in your target segments are clearly up, and you can show your work caused it.
• By month 6: upgrade rates in your target segments are multiples of where they started. Allie is a proven upgrade channel for free members. The people you converted are still paying 90 days later.

Why Alignable?

• AI at the Center of Your Work: You’ll use AI every day for the work that matters most, like analyzing data, shaping hypotheses, writing and testing messages, and building experiments. It’s how you think and ship, not just a shortcut for busywork.
• Impact & Mission: Your work helps more small business owners get real value from Alignable and Allie, and grow through the people they already know.
• Team & Environment: Work directly with Alignable’s founders and growth leaders, with room to test ideas fast and see the results.
• Compensation & Benefits: Base salary plus uncapped variable pay tied to your results (see Compensation below). Plus unlimited vacation, comprehensive health benefits, paid parental leave, a flexible remote/hybrid working model, professional development reimbursement, a $500 new hire home office setup, and a 401(k) program.
• Diversity & Inclusion: We celebrate diverse perspectives and believe they create stronger businesses and better outcomes.

Our culture in action:

• 🎉 Enjoy the Journey: We’re passionate about our mission but don’t take ourselves too seriously. We celebrate customers, teammates, and key moments.
• 🤝 Be Stronger Together: We combine strengths, build trusted relationships, and treat everyone as partners. No egos welcome.
• 🌈 Be Different Together: We create space for everyone to show up as their truest selves and seek diverse perspectives.
• 👑 Act Like an Owner: We proactively act on behalf of the entire company and customers, not just ourselves. No passing the buck.
• 🎯 Change the Game: We start with first principles, assume nothing is impossible, and go after 10x outcomes relentlessly.
• 📈 Adapt & Evolve: We accept we won’t be right every time and create an environment where people feel safe to admit failure and lean into learning.
• 🧠 Exercise Excellent Judgment: We turn knowledge into understanding based on equal parts data and intuition.
• ⚡ Profound Bias for Action: Speed matters. We value calculated risk-taking while avoiding one-way doors.
• ❤️ Be Customer Obsessed: We work vigorously to earn and keep customer trust in everything we decide to work on and how we do it.

$135,000 - $180,000 a year

Compensation for this role includes a base salary of $135,000 to $180,000, plus an uncapped, performance-based bonus tied to upgrades and new paid revenue. Estimated on-target earnings (OTE) at 100% of goal are $162,000 to $216,000, and because the bonus is uncapped, total earnings can go well beyond that. Final base depends on experience and location.

To be clear: Every upgrade you drive past your goal pays at an accelerated rate. You’ll have Allie, real product data, and AI-powered workflows to find and close upgrade opportunities fast. If you’re the kind of person who sees “uncapped” and gets excited instead of nervous, you’ll do well here!

Alignable is an equal opportunity employer and encourages all applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

About Pacaso

Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. We’ve reimagined the second home category — pairing a thoughtfully designed co-ownership model with simplified financials, equitable scheduling, and dedicated local property management, so owners get the joy of a true second home without the hassle.

Since launch, Pacaso has facilitated more than $1.2 billion in gross real estate transactions and service fees across 40+ destinations in the U.S., Mexico, and Europe — including Aspen, Lake Tahoe, Napa, Malibu, Palm Springs, Cabo, Paris, London, and most recently Florence, Milan, and Rome. We’ve raised over $300 million in cumulative equity funding, closed the largest real estate Regulation A+ offering of 2025, and reserved the Nasdaq ticker PCSO as we build toward a public listing.

Our work has been featured in The New York Times, The Wall Street Journal, Fortune, Forbes, CNBC, Bloomberg, and others.

Recognition

We’re a Certified Great Place to Work and have been honored for both our culture and our category-defining work:

• No. 5, Forbes America’s Best Startup Employers (2026) — our second consecutive Top 10 ranking
• Newsweek’s America’s Greatest Startup Workplaces (2025)
• Winner, 2025 Inman Best of Proptech Awards — Consumer Experience & Marketplace Innovation
• Fortune & Great Place To Work Best Workplaces in Real Estate (2024)
• Best Workplace in the Bay Area™ (2023)
• LinkedIn Top Startup (2022) · Glassdoor Best Places to Work, #6 (2022)

Pacaso is hiring a Brand and Marketing Creative Principal to bring the brand to life in how it looks, reads and moves, and to build an AI-native creative practice that sets the standard for our category.

The role

Pacaso created the category of co-owned luxury second homes. Our owners come to us for more time in the places they love, with the people they love. The Brand and Marketing Creative Principal makes that feeling visible in everything we put into the world, from the brand and the words to the videos, the photography and every home we bring to market.

This role sits where craft meets technology. You will direct and you will make. You will hold a high bar for taste and pair it with an AI-native way of working that lets a small team create at a pace and level of quality few brands can match. One week you are evolving the design system, the next you are on set for a new home in Cabo, and the week after you are building the workflows that turn a single shoot into a season of content.

You will work closely with our VP of Marketing, our growth team, our founders, partners across the company and our agencies, and you will help make everything we create feel unmistakably Pacaso.

What you will do

Production. Plan and run the shoots: owners in their homes, founders, influencers, celebrities and the destinations themselves. Write the interview questions and conduct the interviews from behind the camera with owners, influencers and well-known guests, then turn the footage into videos, cutdowns, CTV and YouTube spots and social content. Hire and direct the professional camera crews and photographers who shoot for us, working side by side with them on set, from the shot list and casting to scheduling, locations, releases, budgets and the edit. You use AI to assemble finished video assets from footage, stills and generated shots, handling the cut, pacing, motion, music, voice and versions for every format, so a single shoot becomes many assets without waiting on an editor. You keep a shoot library every channel can draw from, and you make one day of shooting go a long way. You build and manage a trusted bench of photographers, editors and designers we can call on when the calendar fills.

Owner stories. Run our owner testimonial program end to end. Find the owners and the right moment, write the brief and the questions, guide the shoot and the edit, and earn each owner’s approval of the final video. Then carry every story across video, stills and written pieces on our channels.

AI as the way you work. AI is not a tool you try. It is deeply embedded in how this role works, every day. Generative image and video are the default for social and performance, where speed and volume matter, and real production is reserved for the hero moments where authenticity earns its cost. You iterate on and build out the AI creative systems we already have in place: the prompt libraries that encode our aesthetic, the agents that turn one brief into tested variations by hook, theme, visual and tone, AI image editing from twilight skies and seasonal fixes to virtual staging, photo-to-video, retouching and resizing, and the workflows that let the rest of the team make on-brand work without waiting for you. You partner with our growth team on the creative pipeline for paid: briefs, formats, testing cadence and what we learn from results, so what wins informs what we make next. You test new tools as they land and retire the ones that do not earn their place. You judge every output. Nothing ships that you would not put your name on.

Every home, in photographs and video. Set the photography and video standard for a collection of homes across dozens of destinations, and keep it. Build and manage a trusted network of professional photographers and videographers in each market, from Paris to Cabo to Park City. Brief and book the shoots, review every edit, and deliver finished photography and editorial home videos on time. Own the shoot calendar against the home launch schedule with Product and Ops. Every home looks distinctly like a Pacaso, wherever it is.

The brand. Pacaso has a strong brand identity. You will partner closely with the VP of Marketing and teams across Pacaso to evolve it and grow it in design and copy, and bring it to life across every marketing touchpoint. You will be the trusted eye on what we put into the world: the owner video, the launch email, the ad, the one-sheet, the deck a founder presents. The brand gets better through the people who shape it together, and you will be one of them.

The taste profile. The taste profile is our living document of who our buyer is and how Pacaso sounds, built together across our teams. You will help shape it with what you see on shoots, what owners say on camera, what wins and loses in creative testing, and how the brand should look and sound as it evolves. It gets better because you are in the room.

Design. Lead design across marketing: launch emails, ads, decks, one-sheets, print and out of home. You care for the marketing design system in Figma, the templates and the visual craft, and you raise the bar on every surface. You art direct when we use partners and you design when we do not.

Partners. Direct the creative work of our social, content and PR partners, so everything they make reads as one brand. Brief them, review them and hold them to the standard. Bring co-branded partner shoots to life, from the concept and talent to the final assets.

Rights, budgets and the archive. Own the asset library, the video library, photo and talent licensing, usage rights and their renewals, and the vendor relationships and production budgets behind every shoot. Boring to describe, expensive to get wrong.

What success looks like

• Owner stories and video assets ship every month, in every format our channels need.
• Every home is photographed to the Pacaso standard and delivered on time.
• Each shoot feeds every channel, and production spend stays on budget.
• Creative moves from brief to live in days, not weeks.
• AI-made creative outperforms what it replaces in testing, and we can show it.
• The design system and templates are used across the team without waiting on you.
• Owners, partners and our own team point to the work as unmistakably Pacaso.

What we are looking for

• Seven or more years in brand, design and creative work, including at least two in a lead role, in-house at a brand people admire, at an agency that serves them, or both.
• A portfolio with real taste. Premium work across identity, digital, print, video and campaigns that you designed or art directed yourself, including a design system you built.

Compensation

• Around $140k with equity (RSU’s)

Why You’ll Love Working Here

We invest in our Crew the way we invest in our homes — thoughtfully, generously, and with care.

• Competitive base salary and meaningful equity — every Crew member shares in what we’re building
• Discretionary time off — take the rest you need, when you need it
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
• 401(k) to help you build long-term security
• Paid parental leave for primary and secondary caregivers
• Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
• Quarterly team gatherings and ongoing learning and development investment

Our Commitment

Pacaso is proud to be an equal opportunity employer. We welcome applicants of every race, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, ability, and background — including veterans and individuals with disabilities. We believe a Crew as diverse as the owners we serve makes Pacaso stronger, and we’re committed to building a workplace where every voice belongs.