About the Role:

As a Manager, Content Merchandising at Tubi, you will oversee the strategy, planning, and execution of merchandising initiatives that drive content discovery, engagement, and retention across the platform. This role blends creative curation with operational discipline, data-driven insights, and cross-functional collaboration to deliver compelling audience experiences and scalable editorial strategies.

You will help shape the editorial vision for Tubi through thoughtful curation, hub development, merchandising execution, and maintaining the merchandising container ecosystem while partnering closely with Programming, Product, Marketing, Sales, and other cross-functional stakeholders. This role requires strong editorial judgment, analytical thinking, and operational excellence to deliver compelling content experiences aligned with audience behavior and business priorities.

This is a hybrid role based out of our Los Angeles office. You must be willing to travel to our Los Angelesoffice 4 days/week.

What You’ll Do:

• Lead and develop a team of Content Merchandisers, providing coaching, performance feedback, prioritization, and career development while fostering a high-performing, collaborative team culture.
• Lead merchandising strategy and campaign planning for priority titles, franchises, and tentpole moments across key platform surfaces.
• Translate performance data, audience insights, and entertainment trends into merchandising decisions that improve content discovery, engagement, and business outcomes.
• Shape and evolve Tubi’s editorial voice through homepage programming, audience-focused curation strategies, and seasonal or cultural storytelling initiatives.
• Develop, optimize, and maintain curated content hubs, collections, and merchandising containers to support discovery and platform navigation.
• Lead the optimization and ongoing maintenance of the broader merchandising container ecosystem.
• Drive ad hoc content initiatives and cross-functional merchandising projects, identifying opportunities to improve workflows, tooling, and operational efficiency.
• Apply strong project management discipline to editorial execution by coordinating stakeholders, managing timelines, and ensuring on-time, high-quality delivery across competing priorities.

Your Background:

• Bachelor’s degree or equivalent experience.
• 5+ years in content merchandising, editorial, or related entertainment roles.
• Demonstrated ability to derive insights from data and apply them to content strategy.
• Comfortable navigating CMS tools and large-scale content systems.
• Strong command of Excel, Airtable, and presentation tools (e.g., Google Slides).
• Strong understanding of entertainment, audience behavior, and content discovery strategies.
• Experience managing cross-functional projects and coordinating across multiple stakeholders.
• Excellent communication, organizational, and project management skills.
• Collaborative, service-oriented mindset with strong attention to detail.
• Passionate fan of TV and film with broad taste across genres and audiences.

#LI-SY1

#LI-Hybrid

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco

$78,300—$111,900 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

About Tubi:

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world’s largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Work from anywhere, impact everywhere

Diversity is at the heart of who we are at Xapo Bank.

We’re a fully distributed team of over 160 Xapiens that work remotely from 50+ countries around the world.

Our beginning: A world that enjoys economic freedom and wealth protection,no matter where you live or who is running your country.

To achieve that, we search the world for the best people for the job.

We work hard, think globally, and inspire each other to learn and grow.

We are committed to changing the way things are done.

Although we are headquartered in Gibraltar, this is a full time, 100% remote position

Work from anywhere!

Position overview

We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team.

You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo’s brand at scale.

Responsibilities

• Own content-driven acquisition metrics

Take direct accountability for content’s contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly.

• Run SEO as a measured discipline

Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them.

• Manage output and consistency at scale

Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance.

• Lead and develop the content team Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type.

• Drive channel-specific engagement Own engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general “resonance.”

• Report on content performance Produce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content’s contribution without reconstructing the numbers themselves.

• Partner cross-functionally: Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails.

Skills needed

• Proven content leadership 7+ years in content strategy/production, including 3+ years leading a content function (Head of/Director level) in fintech, crypto, or a comparable regulated or high-growth digital business.

• Metric ownership Demonstrable track record of owning and moving content-driven acquisition and SEO metrics (organic traffic, conversion rate, search ranking), with data to evidence it.

• Full-funnel content production Hands-on experience producing content across web, social, email, and video, from concept to publication, at production scale.

• SEO expertise Working command of technical and content SEO, with experience setting and hitting ranking/traffic targets.

• Team leadership Experience managing and developing a content team against defined output and quality standards, including cross-department collaboration.

• Crypto/fintech fluency Working understanding of crypto and digital banking subject matter sufficient to produce accurate, credible content without heavy subject-matter dependency on others.

Other requirements

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.

Why work for Xapo?

Impact Globally, Work Remotely.

• Shape the Future

Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.

• Great work-life balance Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.

• Expect Excellence Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.

At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.